Live / Beauty deals
2026 Korea Beauty Festival
VISITKOREA lists the 2026 Korea Beauty Festival as an official Ministry of Culture, Sports and Tourism and Korea Tourism Organization program running June 24 to September 30. The public-facing KBF Beauty House runs at HiKR Ground from June 24 to July 19, while online KBF Special Promotions continue through September 30.
Published Jul 25, 2026 · Updated Jul 10, 2026
Editorial review
What matters before you go
The campaign has different offline and online windows. Visitors should use the HiKR Ground dates for an in-person Seoul plan and treat the later September end date as the online promotion window.
- KBF Beauty House and the online special promotions do not share the same closing date.
- Use 하이커 그라운드 as the map query and confirm the program floor before arrival.
- Brand classes and partner offers can require a separate reservation or account.
Practical plan
Place, timing, weather
- Hours
- KBF Beauty House runs June 24-July 19 at HiKR Ground; online KBF Special Promotions run June 24-September 30.
- Program hours
- Opening Night: June 24 at HiKR Ground 5F. KBF Connection Day: June 25, 13:00-17:00 at The Shilla Seoul for business networking.
- Address
- HiKR Ground, central Seoul; use HiKR Ground as the public-program map search.
- Transportation
- Plan around Jonggak, Euljiro, Cheonggyecheon, Myeongdong, and Gwanghwamun; confirm the exact floor for each program before arrival.
- Separate the dates before planning: the overall Korea Beauty Festival runs June 24-September 30, KBF Beauty House at HiKR Ground runs June 24-July 19, and online KBF Special Promotions continue through September 30.
- Use HiKR Ground as the public-program map search; KBF Connection Day at The Shilla Seoul is a business networking program, not the main visitor venue.
- Beauty classes, pop-ups, OTA offers, and brand benefits can require reservations or partner terms, so open the official VISITKOREA page before making a fixed itinerary.
- Pair HiKR Ground with Myeongdong, Cheonggyecheon, Euljiro, Gwanghwamun, or nearby duty-free and department-store shopping if the day is hot or rainy.
KMA short-range forecast
Weather at the event area
Low / High26° / 27°
Low / High26° / 30°
Low / High26° / 32°
Source record
What we checked
Checked for: Korea Beauty FestivalJune 24 - September 30, 2026KBF Beauty HouseJune 24 - July 19, 2026HiKR Ground
Open sourceA source link confirms the page we reviewed; inventory, admission, weather, and operating notices can still change. Complete the final action on that source.